Ever seen a cave painting of a landfill site? Probably not, because ancient tribes were never that wasteful.
Even seen a surfer dump empty beer cans in the sea? Unlikely, because they also respect the environment, which is just as well, because good planets are hard to find.
Many tribal symbols reflect the belief that whatever we do to Nature, we also do to ourselves.
That’s why they inspired our designs.
Fortunately, some modern symbols are equally inspiring.
The Earth Positive sign means our T-shirts and hoodies are 100% Organic, 100% Fairtrade, and only produced using electricity from wind and solar power.
Organic cotton uses none of the hazardous pesticides that contaminate water, wildlife and workers.
And we only use non-toxic inks and dyes.